DH-Fork Yeah

Marketing Campaign

Executive Vice President of Marketing: CJ Ramirez // Designer: Eugene Park & Dean Ellers // Supporting Designers: Giacomo Girardi

Fork Yeah was a high-energy, Gen Z–friendly promotion designed to build hype, encourage repeat visits, and position Dog Haus as the go-to destination for fun, flavorful, and share-worthy meals. The campaign leaned into bold visuals and playful language to create an emotional payoff that matched the dining experience itself—so guests would leave saying exactly what the name promises: Fork yeah. Through cohesive branding and social-first execution, the promotion reinforced Dog Haus’ irreverent voice while driving excitement, engagement, and return visits.