DH-Jake vs Joshua

Jake vs Joshua Fight Night 12/19/2025

Executive Vice President of Marketing: CJ Ramirez // Designer: Eugene Park // Supporting Designers: Dean Ellers & Giacomo Girardi

I contributed to the Jake Paul vs. Joshua fight night campaign by designing and executing a fully integrated brand experience leading up to the 12/19/2025 live event. My work spanned in-store marketing materials, web, Haus Rewards app, social, and email, creating cohesive touchpoints that reached tens of thousands of viewers. Key initiatives included launching in-store watch parties, a tailored 3PD ordering experience, and new in-app activations such as a full Jake Paul app takeover in our Haus Rewards app and Sauce Giveaway, all working together to build momentum and drive engagement for fight night while reinforcing Dog Haus’ bold, high-energy brand presence.